Innovations in the Music and Entertainment Industry in India |
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» Innovation Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Excerpts Contd...Qjam: A jam that spells music!Qjam, a touch screen digital juke box with an attractive, easy-to-use interface was started by Real Image Media Technologies Pvt. Ltd with its first outlet in Bangalore in 2002. By 2004, as many as 105 units of Qjam had been set up in prominent places across 18 cities in India... New Dimensions to Music
Innovations in the Indian Motion Picture IndustryFrom the days of shaky pictures and poor sound quality, the domestic film industry had grown immensely in terms of infrastructure and product offerings. In order to capitalize on the growing trend, companies were making large-scale investments in terms of infrastructure...
Looking AheadAs seen in this overview of the entertainment industry in India, the approach to recreation and entertainment in India had changed dramatically in the late 1990s and early 2000s. Like other avenues in the entertainment industry, the Indian film industry had also witnessed rapid progress in terms of infrastructure and technological developments... ExhibitsExhibit I: Music World: Profile |
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